Reach for the Sky, an online game which promotes an exam-free approach to learning by OCR, has become a great internet success – attracting over four million players to date.
The game is part of an OCR campaign promoting its OCR Nationals qualifications - an exam-free alternative to GCSEs that encourages engagment through a practical approach to learning and assessment.
The game features three gaming levels representing the three levels of OCR Nationals. The player has to jump on OCR books to escape the exam hall – reinforcing the message that OCR Nationals, although innovative and rigorously assessed, do not feature formal examinations. Since its launch earlier this year, over 4 million people have played the game – making it one of the most successful viral ad campaigns in the world according to viralchart.com.
Michelle Hughes, OCR eMarketing Manager, said: "The objective of the game was to raise awareness of OCR Nationals across a wide range of audiences including, teachers, students, parents and employers. Viral marketing is a good mechanism for doing this as it allows OCR to spread the message that there are no exams with OCR Nationals to a large audience very quickly. With three million game plays so far I think it has more than exceeded expectation."
Stephen Bishop, Product Manager for OCR Nationals, added: "The results of the Reach for the Sky part of the OCR Nationals awareness raising campaign demonstrate that this is arguably the most successful campaign of its type ever run by OCR. OCR Nationals appeal to a more vocational oriented student base and we wanted to raise the profile of all the National offerings and not just the already popular ICT subject area."
Play Reach for the Sky game.
.